It’s here! It’s finally here!
Yes, it does take quiiiiiite a whiiiiiiiile for things to get to us here, down under. This is sort of annoying, but in this case, let’s admit it, it makes it all so much more exciting, and the taste of getting your hands on some of these pieces so much sweeter.
I am, of course, talking about the Markerad collection, the Virgil Abloh x Ikea collab that finally hit Australia yesterday.
So people put their yezzies on and lined up patiently several hours before the Ikea stores opening times. Oh, what am I saying. Some were there as early as 10pm the night before.
It’s true that some of the buyers were only there so they can resell and make a quick profit. But some are genuinely interested in including these items in their homes.
So what is the big deal about this collection, you might ask.
Well, to start with, it’s limited edition. Secondly, it has the Virgil Abloh touch.
The reason why I like Virgil Abloh’s design style is that it looks so simple and at the same time it is so unique, unconventional and quirky. You look at it, for example there is his signature element, the use of quotation marks. And you think, it’s so simple, why didn’t I think of it?
We see a lot of collaborations between designers and reputable brands nowadays. Virgil Abloh’s collab with Ikea, the Markerad collection, is brilliant because at first sight the products seem to be just the basic homewares that every home should have – a bed, a clock, a mirror, etc. – but it is that unique Abloh twist that makes them so unique and desirable.
What is your favourite item in this collection?
Well, haters can hate, mumblers can mumble. I love Virgil Abloh’s design style, so cool, unconventional, crisp, and I think the Markerad pieces look great in a home.
Yes, they’re finally here.
Never mind, they’re already gone.
Looking forward to seeing the next collection!